Social Shopping. It's exploding. And it's evolving quickly.
Last year if you'd asked me about social shopping I would have pointed one to Amazon and told you that the product reviews from actual buyers were examples of social shopping. Six months ago I would have told you about shopping aggregation websites like Kaboodle which allow you to view, comment, and receive deals from multiple retailers. Fourteen days ago I would have told you about the brand new Facebook integration into websites like Levi's "Friend Store" and how you can see what friends and family like. And today. Well today I'd inform you it's exactly about what I call the Discount Crowdsourced Shopping Experience (DCSE) being powered by Groupon, Living Social, Gilt, Blackboard Eats, Wines Til Sold Out (WTSO) and more https://free-porn.tube/.
I'll give you a quick glossary-like description on each referenced DCSE at the end of this post, but first let me explain what this is.
A few months back I wrote a post about a brand new business prepared to take off. What I described there clearly was the advancement of location-based applications like Foursquare, Gowalla, and MyTown combined with recommendation websites like Yelp and Citysearch, and how they certainly were providing huge opportunities for shop owners to drive people to their stores. DCSE's go the next thing and offer discounts to drive you into these stores. Many of these DCSE's are essentially mailing lists and you obtain regular (often daily) deals delivered to your inbox https://protabletaroblog.wordpress.com/.
With these DCSE sites like Groupon and LivingSocial, people are flocking for them since the deals tend to be tremendous, averaging in the area of 50% from very desirable products and meals. Groupon is the first choice at the moment, but if you know anyone that uses Groupon, odds are they're also using one or more of the others I mentioned. Note: part of this depends where you live. If you are in LA or New York, you can see it in action. If your home is in Boise, this hasn't quite gotten for you yet. However the model is working and odds are you might find this soon in your town https://lindenbluete.de/.
Let me inform you how I understand it's working.
A week ago Groupon offered an offer to celebrate Mother's Day. A nearby day spa in Los Angeles, Le Petite Retreat offered two treatments that normally cost $235 for only $79. A 66% discount. Incredible, right? I couldn't resist, so I bought one for my wife https://www.humboldt-apotheke-hannover.de/.
Guess how many others bought the deal? If you'd asked me, I would have said 200. Maybe 300. The answer: 1,332.
Yes! So that's why I could inform you, this is exploding. I don't know the day spa business. But my guess is that this place just booked more business in 1 day than in the past few months combined. (based on the $79 fee, the little business just grossed over $105,000 in one day.)
Now, this is a great news / bad news situation. Or more like a be cautious that which you want situation. If you are only a little shop that gets 20 customers a day. Heck, possibly even 50 on a great day. How will you deal by having an influx this big? https://corona-apotheken.de/
Very carefully.
I've heard numerous stories lately where people purchased the Groupon or LivingSocial deal only to find out that the spot was so inundated that either they couldn't get a reservation for months or that the service and experience was awful.
If it were me and I was the master of Le Petite Retreat, I would treat every customer that came in through this promotion like they paid $500. Forget that they simply paid $79. Assume they paid significantly more than the typical customer. Don't ignore your regular patrons, however they already love you. These new customers are that, new. And you know the saying, you only get one chance to make a first impression. Those 1,300+ folks have the power to change your business. Think long term. This is going to be one of the very expensive advertising campaigns you've ever done, but also probably the most targeted. A genuine game changer.
But my guess is that they are not prepared to take care of this. How could they be? I wonder what they thought would happen using this Groupon promotion? 500 people maybe? I do believe I'll ask them. When they respond, I'll enable you to know.
Getting back again to the central point of this post. Social shopping is exploding. This is the next big thing. It's not merely one bit of technology. It's a quick progression in social networking merging with eCommerce. And it's very exciting.
As I mentioned because other post, if you are a shop owner and your product is good, the opportunity is amazing. The very best in history. It's targeted, it's not too difficult, and the price is just about the best investment you are able to ever make (some of these specific things are free). Get your face around it. If you can't, hire someone to achieve this for you. If you can't find anyone, tell your niece or nephew to study this stuff and start trying things. Shoot, let them know to email me, I'll point them in the proper direction.
No comments:
Post a Comment